Minimum Price Solvers: This calculator automatically derives the exact selling price required to break even ($0 profit) and to achieve your desired target margin %. All fee defaults are fully editable.
1. Fixed Per-Unit Base Costs
Fixed Base: $12.63$
$
FBA Fee: $4.75
$
2. Percentage Cost Factors & Profit Goals
Referral: 15%
%
%
%
Target Minimum Price20% Margin Goal
Required Selling Price
$26.59
Yields $5.32 profit per unit
Pure Break-Even
$18.71
20%
Target Margin
69%
Target ROI %
Verify before you act:Amazon FBA & referral fees reflect 2026 fee updates. Verify final numbers in Seller Central.
Target Price Allocation Breakdown
Target$26.59
Product COGS
$6.50Inbound Freight
$1.20FBA Fee
$4.75Storage Fee
$0.18Referral Fee
$3.99Ad Spend (PPC)
$3.99Returns Provision
$0.66Net Profit Margin
$5.32Price Build-Up BreakdownPer Unit
Fixed Base Costs (COGS+Ship+FBA+Store)$12.63
Referral Fee (15%)+$3.99
Target ACoS Ad Cost (15%)+$3.99
Returns Provision (2.5%)+$0.66
Target Net Profit (20%)+$5.32
MINIMUM SELLING PRICE$26.59
Frequently Asked Questions — Break-Even & Minimum Pricing
Everything you need to know about Amazon minimum price calculations
How is the minimum Amazon selling price calculated?
The formula separates fixed per-unit costs (COGS + Inbound Shipping + FBA Fee + Storage) from percentage-of-price deductions (Referral % + ACoS % + Return Rate % + Target Margin %). Selling Price P = Fixed Costs ÷ (1 − (Referral % + ACoS % + Return Rate % + Target Margin %)).
What happens if total cost percentages exceed 100%?
If the sum of your Referral %, Target ACoS %, Return Rate %, and Target Profit Margin % equals or exceeds 100%, no selling price can ever cover expenses. The calculator triggers a warning alert indicating you must reduce ad spend or margin targets.
What is the difference between Break-Even Price and Target-Margin Price?
Break-Even Price is the absolute lowest price where net profit is exactly $0 (0% margin). Target-Margin Price factors in your desired profit margin (e.g. 20%) so every unit sold generates your target profit dollar amount.
How do customer return provisions affect the minimum price?
Returns cost initial fulfillment fees, return processing, and unsellable inventory. Factoring in a return rate % increases your required minimum selling price to cushion against return losses.
How can sellers lower their break-even price?
Sellers can lower break-even prices by reducing product COGS through bulk supplier negotiations, optimizing packaging to drop into a lower FBA size tier, lowering PPC ad target ACoS, or sourcing lighter inventory.
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